By its definition, OmniChannel Marketing embraces a more specialized and unified approach towards customers as opposed to the fragmented approach of Multi-Channel Marketing. But how effective is it? Simple syllogism dictates that reaching out to your market through broader and more personalized ways will lead to stronger sales and brand loyalty. However, what does this mean in numbers?
It means 20% more.
A recent survey of 1,802 Americans from May 2016, revealed that 60% of the consumers who got exposure of their favorite retail brand from more than 10 channels made a purchase at least once a week. The rate dropped to about 40% when it came to those whose exposures were limited to nine channels or less.
The survey also demonstrated that while traditional channels still dominate market reach, digital channels are quickly catching up. For instance, four out of ten Americans reported seeing their favorite retailer ads from TV, print, and online forms. Three out of ten reported encountering retailer ads from social media, videos, phone apps, email newsletters, and mobile notifications. Although conventional channels are a step ahead, digital channels possess the advantage of inviting their audience to interact rather than merely absorb the content within a limited time frame.
The incentives of OmniChannel are becoming more apparent in today’s world where customers want to engage with a brand that understands them – not the other way around. Optikal knows that as more people gravitate towards digital channels, it is crucial to implement an all-encompassing, integrated model that will nurture long-term B2C relationship.