Category Archives: Article

With The Increasing Number Of Devices Consumers Own, Marketers Must Follow Their Customer Journey Through OmniChannel Lens

The average person around the world owns 3.64 devices – whether they are in the form of smartphones, tablets, PCs, laptops, wearables, consoles, and/or streaming sticks. Although the number can vary depending on demographic factors such as gender, age, and income, marketers can no longer see their customer journey as linear. Everyday, people hopscotch from…

Multi-Touch Attribution Model Is Key To OmniChannel Insight

To understand their consumer journey better and optimize ROI of their ads, businesses have adopted attribution models to gain better insight of their campaigns. The most common types of attribution models are first-touch attribution, last-touch attribution, and multi-touch attribution. The first-touch attribution model gives all the credit to the first campaign that triggered a response…

OmniChannel Experience Encourages Customers To Spend 3.5x More For Back-To-School Season

For many stores, midsummer marks the back-to-school sales season. In the past, parents would opt in buying all the school supplies and essentials for their children in one store – but that’s not the case anymore. With the growing use of mobile devices, families now compare deals from various places and even do their shopping…