OmniChannel
Marketing Solutions

ID. Map. Transmit.

Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit your message to your audience on every channel, platform and device.

Channels we Service

  • Programmatic / Display

  • Social

  • Mobile

  • Traditional

  • DRM

  • CRM

What sets us apart?

We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

Your ROI is our KPI.
ID: Consumer Database Development
  • Bill Dollar
    35, Male
    Businessman

  • Jack Light
    28, Male
    Music Producer

  • Anna Graham
    44, Female
    Historian / Professor

  • Bill Loney
    53, Male
    Film Director

  • Barry Cade
    34, Male
    Graphic Designer

  • Anna Sasin
    27, Female
    Social Media Manager

 

Programmatic
Buying

Coming Soon

 

Media
Buying

Coming Soon

 

Media
Planning

Coming Soon

 

Social
Buying

Coming Soon

 

Database
Marketing

Coming Soon

  • Thanks to more than 55 data partners, an amazing social listening platform, and 33,000 different data sets, we know your audience and we know how to communicate with them.

    Q:

    How do we identify your customer?

  •  
  • Online/Offline profile matching and programmatic buying services allow us to directly target customers and prospects wherever they might be.

    Q:

    How can we target customers on their preferred channels?

  •  
  • OmniChannel marketing is targeted marketing through a diverse spectrum of channels. It is 1:1 human-to-human connection across digital, social, mobile, e-mail, or even direct mail.

    Q:

    What is OmniChannel Marketing?

  •  
  • Psychographic analysis allows us to map a strategy specific to your target customer. We then observe how people engage and interact with your brand in order to create a branded experience that promotes positive responses in consumers.

    Q:

    How do we establish trust and convey the right message to the greatest number of people?

  •  
  • Optikal uses detailed data to help campaigns reach potential customers. Specifically, the kind of customers that will repeat buy, and tout your brand. Social incentives can further encourage consumers to share directly with their influencers and friends, carrying your brand to an even larger audience.

    Q:

    How do we get more people to engage with your brand?

“To communicate effectively, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Anthony Robbins

How to market your cupcake

 

1

Our Process

First, we identify your target audience. Psychographic data is used to beef up your current database or to help build a new, targeted database. Once we know who your customers are, we map out their OmniChannel journey through display, social, e-mail, mobile, video, TV, radio, or direct mail in the most effective way to meet or exceed your ROI goals.

ID>MAP>TRANSMIT

2

ID: Identify your target customer

We do extensive research and data analysis, utilizing our 55 data partners to cross-reference over 33,000 data sets to target the right customers for your specific brand. Once we know who your ideal customer is, we can determine what channels they are most active on, and how best to communicate with them.

3

Map: Communicate with your customer, your exact customer.

By using data-centric customer profiles, we can map a route to deliver your message through customers’ preferred media channels in a way that engages and appeals to them.

4

Transmit: Deliver the right message directly to your customer, consistently.

Once you know who your audience is and how they like to communicate, you can speak to them directly. Optikal transmits your brand’s message across the mapped channels while simultaneously monitoring and analyzing the data to ensure the best results.

We pair and match profiles
to create an effective customer
experience and journey.

Qualifications

Partners

Case Studies

Let’s Start Your Campaign

  • James Fink

    CEO / Managing Partner

  • Joel Otten

    Digital Strategist / Partner

  • Tommy Heuges

    VP Lead Generation

  • Michael Schneider

    VP Business Development

  • Frances Chua

    Operations

  • Sarah Schubert

    Social Strategy

  • Azhar Zuberi

    VP Development

  • Carmen Corado

    Sr. Media Buyer

  • Shari Wolff

    Accounts Receivable and Payable

 

Contact Us

5900 Wilshire Boulevard. Ste 750. Los Angeles, CA 90036

+1 323 372 1289

info@optikal.com

Email Us